| Offices & Divisions |
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| Sesco Lighting Controls Division |
1133 West Morse Boulevard
Winter Park, Florida 32789
Tel: (407) 629-6100
Fax: (407) 629-5108
LCD Linecard |
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Amy Lee (South Florida)
Outside Sales
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| What Exactly Does The Lighting Controls Division Do? |
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SESCO’s Lighting Controls Division is comprised of twelve people to help service all of your project needs:
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Rhonda Viveney - Division Manager, Winter Park
Bob Roach - Outside Sales covering central and north Florida
based in Winter Park Harold Forman - Outside Sales covering west Florida
based in Tampa
Amy Lee - Outside Sales covering south Florida
based in Ft. Lauderdale
Caran Roge - Quotations, Winter Park
Kelly Redman Salerno - Inside Sales Support, Winter Park
Kyle Ledford - Inside Sales Support, Winter Park
Frank Carey - On Site Technical Services, Winter Park
Alex Guira - Inside Sales Support, Winter Park
Lori Schutzenhofer - Inside Sales Support, Ft. Lauderdale
Mike Chance - Outside Sales, Atlanta
Bentley Johnson - Inside Sales Support, Atlanta
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From the initial design phase, working with designers, consultants, and engineers through final inspection and turn-on, SESCO’s team will work to produce a perfectly coordinated project for you.
The following describes LCD’s involvement on a typical project such as a middle school with an auditorium:
The engineer receives the building footprints and section views from the architect and gets ready to select the lighting for the project. He/she is probably working with someone from the SESCO Commercial Lighting Division to pick out house lighting fixtures for the auditorium. At this point the engineer might ask if there is someone with SESCO who can help with the theatrical lighting and dimming for the school auditorium.
Enter the Lighting Controls Division. . . We begin with the layout and placement of the connector strips and wall boxes. Then we help the consultant choose and lay out the theatrical fixtures, theatrical and architectural control stations and emergency transfer (if required). We can also help with low voltage riser diagrams and specifications.
When the project comes out for bid you can be assured that nothing will be missing from SESCO’s quote. If we are successful and win the project, our project manager will expedite the submittal process and track shipping information. She will even schedule our field service technician to make a preliminary visit to the job site to talk with the electrical contractor about the installation. Once the dimming system is installed, our technician will be scheduled to provide an on site check out, connect the low voltage terminations for the control stations (if asked) and supply owner training. And, if you need additional training or a spare lamp, we will provide it to you. If you specify SESCO products, you will never have to worry about the small stuff. SESCO’s Guarantee takes the ill out of illumination.
We look forward to providing you with the world class service that every one of your projects deserve. Contact SESCO’s Lighting Controls Division. . . WE MAKE IT ALL WORK TOGETHER! |
| What Is A Theatrical Dealer? |
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A theatrical lighting dealer sells and services theatrical lighting products and expendables (i.e. lamps and gels). Theatrical dealers sell lighting fixtures and effects equipment, including moving lights and follow spots, fog machines, rigging systems, pipe grids, specialized gobo rotators and color changers. Many also do “systems” sales which includes dimming and control systems.
Many theatrical dealers will have a systems integrator or a systems integration group on staff. Some will have systems integrators, project managers, and field service technicians, all working together to make the purchase and installation of lighting, rigging equipment and systems as easy as possible. The theatrical dealer will act as point-of-contact for all of the various manufacturers and contractors who might work together on the dimming and control systems.
Most theatrical dealers handle a variety of equipment from many manufacturers. For example, some will stock more than one manufacturer’s colored filters/gel, so you do not have to use Rosco gel if you prefer Lee. Most will also keep some quantity of lighting fixtures in stock for last minute purchases, or can help expedite orders from the factory. Because they stock equipment, most dealers can provide product demonstrations either at their facility or on site. Many people who work for theatrical dealers have experience in the performing arts and are very knowledgeable about the equipment the end user may need.
Many theatrical dealers also handle rental and/or production: you can rent the equipment you need to produce a show, or even have the dealer’s personnel install, run, and strike the show for you. |
| What Does A System Integrator Bring To The Table? |
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A systems integrator has expertise in specialized systems and how those systems communicate with each other. They can integrate all components of the theatrical dimming, control, fixture, and rigging systems from multiple manufacturers into a cohesive design to provide versatility and years of outstanding service.
Unlike an electrical contractor, who may work installing high-bays one day, compact fluorescent downlights the next, and a Cat5 network system the following day, theatrical systems integrators only deal with performance lighting and rigging equipment. They have great expertise in a highly specialized segment of the construction industry; expertise which is not shared by most general and electrical contractors. Systems integration includes providing complete risers and installation instructions for the electrical contractor, systems commissioning, testing, and training. In addition, they can provide personnel to hang and focus theatrical lighting fixtures with which some electrical contractors have little or no experience. Many systems integrators are experienced designers and stagehands and prefer working in a creative environment.
Because systems integrators provide a single point-of-contact for the performance lighting equipment, that translates to less time spent on the phone dealing with multiple manufacturers and other vendors for warranty or other service issues. Systems integrators generally have trained technicians on staff to assist with installation and troubleshooting issues. Their vast knowledge of theatrical equipment and practices make them an invaluable part of planning, implementing, and maintaining performance lighting and rigging systems. |
| Personnel |
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| Rhonda Viveney, Manager |
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Rhonda graduated with a degree in Theatre Arts from Rollins College in Winter Park, Florida in 1982. After a brief stint as an actor and director for local theaters and Walt Disney World, she joined SESCO Lighting in 1985 as a specialist selling architectural and theatrical dimming. Rhonda was so successful she was named division manager of the Lighting Controls Division in 1990. She is one of the original founders of Theatre Downtown in Orlando, Florida and is still an advisor to its Board. Rhonda now has eleven people working in the division and proclaims herself a SESCO Lighting “Lifer.” |
| Francis (Frank) Carey, Field Technician |
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Frank got his start in lighting working as a stagehand in North Carolina for major touring acts. After a year as a stagehand he went on tour as a dimmer tech for musical acts such as Janet Jackson, Midnight Oil, H.O.R.D.E. Festival, Reba McEntire, Grateful Dead and Jimmy Buffet. After graduating from Appalachian State with a BS in Theater Technology, he went to work for Electronic Theatre Controls (ETC) where he quickly moved into project management for large Unison system projects. In July of 2001 he started to work for SESCO’s Lighting Controls Division working as a dimming/low voltage technician. |
| Harold Forman, Outside Sales |
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Harold joined SESCO Lighting with over eight years of experience as a systems integrator for theater, film and television lighting and rigging systems. Most of that time was spent with Barbizon, City Design and a systems integration company. . . all in Atlanta. Prior to that Harold was a stagehand and lighting technician with I.A.T.S.E. He graduated with a Bachelor of Fine Arts in Theater from West Virginia University in 1989. Harold loves dogs and skydiving. His pet peeves include slow drivers in the left lane and writing biographies for SESCO LCD’s website. |
| Alex Guira, Inside Sales Support |
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Alex Guira is a graduate of the University of Central Florida, where he studied Radio and Television. After working in the grocery industry for nearly ten years, his interests led him to spend a year as a professional photographer. There, Alex learned invaluable lessons about lighting and its ability to transform subject matter. Eventually, his passions led him to pursue a career in his field of study, which cumulated with his appointment to Inside Sales Support for SESCO Lighting in the Lighting Controls division in 2008. Alex considers himself very lucky to be able to work in an industry closely tied to where his passion lies. |
| Kyle Ledford, Inside Sales Support |
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Kyle has been involved in all aspects of theater for almost fifteen years. At the International Fringe Festival in Edinburgh, Scotland he was the stage deck crew chief for the production of Working. He has also worked for Paramount Parks in Virginia as the fly and rigging crew chief and was the stage manager/technical director for The Incubus and Bathhouse the Musical at the Orlando International Fringe Festival. Kyle has designed the lighting for several local (Orlando) shows including Grease, Death Trap, Psycho Beach Party, & The Importance of Being Ernest. Kyle attended Full Sail (Center for the Recording Arts), Winter Park, Florida in Show Production and Touring Program. |
| Amy Lee, Outside Sales |
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Amy is a graduate of Virginia Commonwealth University’s School of the Arts where she holds a degree in Theater Design. Amy worked production for companies such as Paramount Parks and Jean Ann Ryan Productions joining Barbizon Lighting Company in 1997 where she became Division Manager in 2001. Amy also designed for theater companies such as The Horizon Theatre, Gainesville Theatre Alliance, Neighborhood Playhouse, The Westminster School, Onstage Atlanta and Stage Door Players, where she held the title of Resident Lighting Designer from 2004-2006. Amy was also a recipient of the Woody Award for Lighting Design in 2005 for Forever Plaid as well as 2006 for Clue: The Musical. |
| Jacques LeFiete, Relaxation Guru |
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Jacques started his career at SESCO in 2000 at the tender age of 10 months. Although he spends most of his time getting belly rubs and stepping on building plans, he is normally exhausted at the end of each day from carrying out his duties as “Office Guru and Stress Reliever.” He enjoys the spotlight and his motto is, “I do not judge people; I just let them pet me.” |
| Bob Roach, Outside Sales |
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Bob Roach has been in production and lighting design for 33 years starting in 1973 with shows such as ZZ Top, The Osmond Show, The Judd’s, Ronnie Milsap and Isaac Hayes. In 1979, he worked for Knoxville Scenic Studios as their lighting specialist, and in 1981 he started Lights Up, a rental, sales and production company doing television and road shows for Waylon Jennings, Mister Mister and the Police as well as television specials such as the CMA awards. After Lights Up, he was offered a regional manager position for ETC and spent the next ten years working on many projects for various Orlando theme parks, to include Sea World and Universal Studios. Bob has been with SESCO since 1999 and enjoys the creative aspects of working on projects from the rep's perspective. |
| Caran Roge, Quotations |
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Caran got her start in the lighting industry at the age of 14 by working in her father’s residential lighting shop in Bergen County, NJ. College was where Caran discovered technical theater, and that became her passion. After graduating from the Balin Institute of Technology in California (1981), she took a position in the quotations department of a major theatrical dimming manufacturer. Fifteen years later Caran moved to Rosco Entertainment and then joined SESCO in 1999 where she quotes all the projects for the Lighting Controls Division. |
| Kelly Salerno, Inside Sales Support |
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After graduating from Full Sail (Center for the Recording Arts) in Winter Park, Florida, Kelly went to work as a freelance stagehand in the Orlando area. Her duties were to help co-ordinate industrial show set-up and tear down of lighting, staging and video and sound equipment at most of the major hotels in the area. After this experience Kelly went to work in several lighting shops prepping and loading large Rock & Roll shows. A few years later, Kelly went to work for a local integrator doing permanent installations of lighting and dimming systems. She came to work for SESCO's LCD in 2005. |
| Lori Schutzenhofer, Inside Sales Support |
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Lori Schutzenhofer joined SESCO in July 2008. Lori is working as Inside Sales Support LCD in Ft. Lauderdale. Originally from St. Louis Missouri, Lori has resided in Ft. Lauderdale, Florida for over fifteen years. She joins SESCO Lighting with ten years of lighting experience in manufacturing and distribution. Lori enjoys the outdoors and most all participant sports. On the weekends you can find Lori offshore fishing or working on home improvement projects. Lori is enthusiastic and excited to learn and grow professionally from the industry leader. |
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