Lighting Controls Division


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Meet the Lighting Controls Division

Rhonda Viveney
Sr. VP of Lighting Controls


Steve Aldrich
Lighting Controls Specialist


Dorel Baila
LED Color Changing Specialist


Chris Bello
Project Manager II


Frank Carey
Sr. Field Service Technician


Nora Crookshank
Quotation Specialist I


Kim Daniels
Manager - Lighting Controls Central


Oz Ealey
Project Coordinator I


Ron Gasser
Technical Coordinator II


Alex Guira
Technical Coordinator II


Cathie Irwin
Quotations Specialist II


Bentley Johnson
Sr. Quotations Specialist


Lori Leavitt
Project Coordinator I


Kyle Ledford
Regional Product Specialist: LED Fixtures & Controls


Amy Lee
Lighting Controls Specialist


Kerry Lumpp
Project Coordinator I


Al Mackay
Quotations Specialist II


Edward McEneney, Jr
Supervisor LED Color Changing Systems


Zoila Merino
Project Coordinator I


Sheri Miller
Project Coordinator I


Luke Napoli
Project Manager II


Steve Palmer
Quotations Specialist II


Wallace Powers
Lighting Controls Specialist


Adam Rixey, PE
Lighting Controls Specialist


Bob Roach
Regional Controls Specialist


Caran Roge
Quotations Manager


John Rolison
Lighting Controls Specialist


Kelly Salerno
Sr. Project Administrator


Lori Schutzenhofer
Inside Sales Support II


Phil Wilberg
Lighting Controls Specialist







What Does The Lighting Controls Division Do?

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Hard Rock Rocksino: Northfield, Ohio

From the initial design phase, working with designers, consultants, and engineers through final inspection and turn-on, SESCO’s team will work to produce a perfectly coordinated project for you.

The following describes LCD’s involvement on a typical project such as a middle school with an auditorium:

The engineer receives the building footprints and section views from the architect and gets ready to select the lighting for the project. He/she is probably working with someone from the SESCO Commercial Lighting Division to pick out house lighting fixtures for the auditorium. At this point the engineer might ask if there is someone with SESCO who can help with the theatrical lighting and dimming for the school auditorium.

Enter the Lighting Control Division. . . We begin with the layout and placement of the connector strips and wall boxes. Then we help the consultant choose and lay out the theatrical fixtures, theatrical and architectural control stations and emergency transfer (if required). We can also help with low voltage riser diagrams and specifications.

When the project comes out for bid you can be assured that nothing will be missing from SESCO’s quote. If we are successful and win the project, our project manager will expedite the submittal process and track shipping information. She will even schedule our field service technician to make a preliminary visit to the job site to talk with the electrical contractor about the installation. Once the dimming system is installed, our technician will be scheduled to provide an on site check out, connect the low voltage terminations for the control stations (if asked) and supply owner training. And, if you need additional training or a spare lamp, we will provide it to you. If you specify SESCO products, you will never have to worry about the small stuff. SESCO’s Guarantee takes the ill out of illumination.

We look forward to providing you with the world class service that every one of your projects deserve. Contact SESCO’s Lighting Control Division. . . WE MAKE IT ALL WORK TOGETHER!


What Is A Theatrical Dealer?

A theatrical lighting dealer sells and services theatrical lighting products and expendables (i.e. lamps and gels). Theatrical dealers sell lighting fixtures and effects equipment, including moving lights and follow spots, fog machines, rigging systems, pipe grids, specialized gobo rotators and color changers. Many also do “systems” sales which includes dimming and control systems.

Many theatrical dealers will have a systems integrator or a systems integration group on staff. Some will have systems integrators, project managers, and field service technicians, all working together to make the purchase and installation of lighting, rigging equipment and systems as easy as possible. The theatrical dealer will act as point-of-contact for all of the various manufacturers and contractors who might work together on the dimming and control systems.

Most theatrical dealers handle a variety of equipment from many manufacturers. For example, some will stock more than one manufacturer’s colored filters/gel, so you do not have to use Rosco gel if you prefer Lee. Most will also keep some quantity of lighting fixtures in stock for last minute purchases, or can help expedite orders from the factory. Because they stock equipment, most dealers can provide product demonstrations either at their facility or on site. Many people who work for theatrical dealers have experience in the performing arts and are very knowledgeable about the equipment the end user may need.

Many theatrical dealers also handle rental and/or production: you can rent the equipment you need to produce a show, or even have the dealer’s personnel install, run, and strike the show for you.


What Does A System Integrator Bring To The Table

A systems integrator has expertise in specialized systems and how those systems communicate with each other. They can integrate all components of the theatrical dimming, control, fixture, and rigging systems from multiple manufacturers into a cohesive design to provide versatility and years of outstanding service.

Unlike an electrical contractor, who may work installing high-bays one day, compact fluorescent downlights the next, and a Cat5 network system the following day, theatrical systems integrators only deal with performance lighting and rigging equipment. They have great expertise in a highly specialized segment of the construction industry; expertise which is not shared by most general and electrical contractors. Systems integration includes providing complete risers and installation instructions for the electrical contractor, systems commissioning, testing, and training. In addition, they can provide personnel to hang and focus theatrical lighting fixtures with which some electrical contractors have little or no experience. Many systems integrators are experienced designers and stagehands and prefer working in a creative environment.

Because systems integrators provide a single point-of-contact for the performance lighting equipment, that translates to less time spent on the phone dealing with multiple manufacturers and other vendors for warranty or other service issues. Systems integrators generally have trained technicians on staff to assist with installation and troubleshooting issues. Their vast knowledge of theatrical equipment and practices make them an invaluable part of planning, implementing, and maintaining performance lighting and rigging systems.



Personnel

You may send an email to any LCD member by clicking on their picture or name.

Rhonda Viveney

Sr. VP of Lighting Controls Division | Orlando, Florida

Rhonda graduated with a degree in Theatre Arts from Rollins College in Winter Park, Florida in 1982. After a brief stint as an actor and director for local theaters and Walt Disney World, she joined SESCO Lighting in 1985 as a specialist selling architectural and theatrical dimming. Rhonda was so successful she was named division manager of the Lighting Controls Division in 1990. She is one of the original founders of Theatre Downtown in Orlando, Florida. Rhonda now has people working for the Lighting Controls Division throughout all of the SESCO territories and proclaims herself a SESCO Lighting “Lifer.”

Francis (Frank) Carey

Field Technician | Orlando, Florida

Frank got his start in lighting working as a stagehand in North Carolina for major touring acts. After a year as a stagehand he went on tour as a dimmer tech for musical acts such as Janet Jackson, Midnight Oil, H.O.R.D.E. Festival, Reba McEntire, Grateful Dead and Jimmy Buffet. After graduating from Appalachian State with a BS in Theater Technology, he went to work for Electronic Theatre Controls (ETC) where he quickly moved into project management for large Unison system projects. In July of 2001 he started to work for SESCO’s Lighting Control Division working as a dimming/low voltage technician.

Alex Guira

Outside Sales | Orlando, Florida

Alex Guira is a graduate of the University of Central Florida, where he studied Radio and Television. After working in the grocery industry for nearly ten years, his interests led him to spend a year as a professional photographer. There, Alex learned invaluable lessons about lighting and its ability to transform subject matter. Eventually, his passions led him to pursue a career in his field of study, which cumulated with his appointment to Inside Sales Support for SESCO Lighting in the Lighting Control Division in 2008. Alex considers himself very lucky to be able to work in an industry closely tied to where his passion lies.

Cathie Irwin

Quotations | Orlando, Florida

Cathie started her lighting career at a Manufacturer’s Rep Agency in Pittsburgh, PA. She was there for 10 years in the quotations department. Not long after making her move to Florida, she joined the Lighting Control Division at SESCO Lighting working in the quotations department. When Cathie is not working, she can be found at the beach, catching a good yard sale or taking her Grandmother to Bingo.

Bentley Johnson

Inside Sales Support | Georgia

Born and raised in Georgia, Bentley studied Physics and Journalism at Georgia State University in Atlanta. He came to Sesco in 2007 after 16 years in electrical distribution and another 8 with a local lighting and controls rep. He joined the Lighting Control Division in 2009 and now handles quotes, customer support and project management for Georgia and East Tennessee. His experience in lighting controls and dimming has grown over the years working with distributors, contractors, factories, engineers and making field visits. When Bentley is not managing controls and dimming projects he enjoys travel, DIY, playing guitar, rock climbing and preparing for the zombie apocalypse.

Kyle Ledford

Regional Product Specialist, LED Color Changing Systems | Orlando, Florida

Kyle has been involved in all aspects of theater for almost fifteen years. At the International Fringe Festival in Edinburgh, Scotland he was the stage deck crew chief for the production of Working. He has also worked for Paramount Parks in Virginia as the fly and rigging crew chief and was the stage manager/technical director for The Incubus and Bathhouse the Musical at the Orlando International Fringe Festival. Kyle has designed the lighting for several local (Orlando) shows including Grease, Death Trap, Psycho Beach Party, & The Importance of Being Ernest. Kyle attended Full Sail (Center for the Recording Arts), Winter Park, Florida in Show Production and Touring Program.

Amy Lee

Outside Sales | Ft. Lauderdale, Florida

Amy is a graduate of Virginia Commonwealth University’s School of the Arts where she holds a degree in Theater Design. Amy worked production for companies such as Paramount Parks and Jean Ann Ryan Productions joining Barbizon Lighting Company in 1997 where she became Division Manager in 2001. Amy also designed for theater companies such as The Horizon Theatre, Gainesville Theatre Alliance, Neighborhood Playhouse, The Westminster School, Onstage Atlanta and Stage Door Players, where she held the title of Resident Lighting Designer from 2004-2006. Amy was also a recipient of the Woody Award for Lighting Design in 2005 for Forever Plaid as well as 2006 for Clue: The Musical.

Jacques LeFiete

Relaxation Guru | Orlando, Florida

Jacques started his career at SESCO in 2000 at the tender age of 10 months. Although he spends most of his time getting belly rubs and stepping on building plans, he is normally exhausted at the end of each day from carrying out his duties as “Office Guru and Stress Reliever.” He enjoys the spotlight and his motto is, “I do not judge people; I just let them pet me.”

Caran Roge

Quotations | Orlando, Florida

Caran got her start in the lighting industry at the age of 14 by working in her father’s residential lighting shop in Bergen County, NJ. College was where Caran discovered technical theater, and that became her passion. After graduating from the Balin Institute of Technology in California (1981), she took a position in the quotations department of a major theatrical dimming manufacturer. Fifteen years later Caran moved to Rosco Entertainment and then joined SESCO in 1999 where she quotes all the projects for the Lighting Control Division.

Bob Roach

Regional Controls Specialist | Orlando, Florida

Bob Roach has been in production and lighting design for 33 years starting in 1973 with shows such as ZZ Top, The Osmond Show, The Judd’s, Ronnie Milsap and Isaac Hayes. In 1979, he worked for Knoxville Scenic Studios as their lighting specialist, and in 1981 he started Lights Up, a rental, sales and production company doing television and road shows for Waylon Jennings, Mister Mister and the Police as well as television specials such as the CMA awards. After Lights Up, he was offered a regional manager position for ETC and spent the next ten years working on many projects for various Orlando theme parks, to include Sea World and Universal Studios. Bob has been with SESCO since 1999 and enjoys the creative aspects of working on projects from the rep's perspective.

John Rolison

Outisde Sales | Knoxville, Tennessee

Born in North Carolina and raised in Atlanta, John got his degree in Theatrical Lighting Design from the University of South Florida in Tampa and graduated in 1984. He went to work straight out of college for Stage Equipment and Lighting as the first employee in the Orlando office, working as an account rep with Disney, Sea World, and Universal Studios. In 1998 John moved to Knoxville, TN to pursue a life away from Theme Parks. He subsequently went to work for Bandit Lites, Inc. based out of Knoxville until he joined the SESCO Lighting Control Division at the end of 2011. John lives on a 200 acre farm with his wife Rada, dog Sadie, and dog-in-law Doolie. He enjoys snob beer, relaxation of any kind, spending time with the grand kids, and knocking things down with his tractor.

Kelly Salerno

Inside Sales Support | Orlando, Florida

After graduating from Full Sail (Center for the Recording Arts) in Winter Park, Florida, Kelly went to work as a freelance stagehand in the Orlando area. Her duties were to help co-ordinate industrial show set-up and tear down of lighting, staging and video and sound equipment at most of the major hotels in the area. After this experience Kelly went to work in several lighting shops prepping and loading large Rock & Roll shows. A few years later, Kelly went to work for a local integrator doing permanent installations of lighting and dimming systems. She came to work for SESCO's LCD in 2005.

Lori Shutzenhofer

Inside Sales Support | Ft. Lauderdale, Florida

Lori Schutzenhofer joined SESCO in July 2008. Lori is working as Inside Sales Support LCD in Ft. Lauderdale. Originally from St. Louis Missouri, Lori has resided in Ft. Lauderdale, Florida for over fifteen years. She joins SESCO Lighting with ten years of lighting experience in manufacturing and distribution. Lori enjoys the outdoors and most all participant sports. On the weekends you can find Lori offshore fishing or working on home improvement projects. Lori is enthusiastic and excited to learn and grow professionally from the industry leader.

Adam Rixey, PE

Outside Sales | Georgia

Adam graduated from Auburn University in 1998 with a degree in Electrical Engineering and a love of film classes. After an adventurous summer in Alaska, he traveled the world, including both full east and west circumnavigations, while commissioning IMAX film, lighting and audio control systems. Adam has since enjoyed balancing roles as a design, field and sales engineer on many Projection & Lighting control projects for large production churches, automated museum exhibits and recently digital IMAX Theatres. Originally from Birmingham and after spending a decade in Atlanta, Adam now calls Nashville home. Adam has a Professional Engineering license, two sweet daughters and a very supportive wife.

Al MacKay

Project Manager | Orlando, Florida

Al received his degree in Engineering Technology from Electronics technical Institute in 1980. After a successful career in consumer electronics specifically audio, and reaching the level of Vice President of Engineering he decided to pursue his true passion and that is Project Management. He is a member in good standing of the Project Management Institute and is currently finishing his PMP (Project Management Professional) certification. Al knows his way around rigging from his audio days and is happy to bring his engineering and project management experience to SESCO Lighting. Al has three wonderful (he says proudly) grown daughters and when not working he enjoys boating, motorcycle riding and learning the guitar.

Wallace Powers

Outside Sales | Nashville, Tennessee

Kim Daniels

Manager - Lighting Controls Central | Orlando, Florida

In 2006, Kim joined SESCO Lighting after many years as a SESCO customer. Prior to SESCO, Kim managed the Project Department for Central and Eastern Central Florida Graybar locations. A new and rewarding career was launched at SESCO for her. Kim joined SESCO as the first SESCO Human Resource Manager. In 2010, she was promoted to Director of Human Resources and in 2013 she became the VP of Operations. One of Kim’s assignments in 2016 was working in the Lighting Controls Division. She quickly learned that she enjoyed Lighting Controls and the Lighting Controls team. On January 1, 2017 Kim became Manager of the Lighting Controls Central Support operation. Kim attended Clarion University of Pennsylvania and holds certification from the Human Resource Certification Institute as a PHR (Professional in Human Resources). Kim is married to Joe Daniels. They have two children, Luke and Kaleen, as well as two beautiful grandchildren Addison and Mason.

Nora Crookshank

Quotation Specialist | Orlando, Florida

Nora is a Florida native from Ft. Lauderdale. She picked up an interest in lighting while attending Valencia College for her Theatre Production degree. Since graduating in 2011 she has volunteered as a Theater Technician and Stage Manager all over Central Florida. She eventually went back to school and earned a bachelor’s degree in Business Finance and comes to us with over 10 years of theatrical and financial experience. In her free time she enjoys travelling, working out, and spending time with her dog Simon.

Steve Aldrich

Outside Sales | Orlando, Florida

Steve started his lighting career in the theme park industry where he was a Technical Director and Creative Designer. There, he worked with many aspects of entertainment technology including audio, video, lighting, stage automation and rigging. Steve then joined Electronic Theatre Controls (ETC) as a Field Project Coordinator in their Orlando office where he assisted in designing complete theater systems and in 2015 was named ETC’s Southern Rigging Regional Manager. In January 2017, Steve joined SESCO’s Lighting Controls Division. He and his wife have two amazing daughters.

Zoila Merino

Project Coordinator | Orlando, Florida

Originally from New Jersey, Zoila’s first experience in the construction industry was working as a receptionist in the Engineering Department of the PANY/NJ (spanning three floors and about 200 people) in the World Trade Center. For safety reasons after 9/11, she decided to look for work in NJ and took a job with an art pencil manufacturer in Jersey City. She spent 6 years there in the role of customer service and order entry. In 2007, Zoila moved on to a company that provides services to bank owned properties where she managed bank assets including repairs, maintenance, preventative and eviction/lock out services. There, she managed approximately 250 REO properties on a weekly basis. Still concentrated in the construction industry, Zoila continued her career as a Project Coordinator with a company that provided residential renovations, maintenance and repairs to high-end homes throughout Manhattan and the Hamptons. The client base consisted of Manhattan’s elite and she worked closely with their reps, Manhattan’s top designers and engineers on projects usually exceeding $500,000. Prior to moving to Florida in 2015, Zoila worked as a Project Coordinator with a construction company specializing in high-end retail construction, mostly opening and maintaining designer flagship stores in Manhattan and Beverley Hills. Zoila has a 16 year old son and a 7 year old Boxer. She enjoys spending time in the gym, Latin dancing, or taking trips to the beach and spending time with her family.

Steve Palmer

Quotations Specialist II | Nashville, Tennessee

Steve earned his MFA degree in Theatrical Lighting Design from Virginia Tech in 1998 after graduating from BYU. He worked as a Lighting Technician and Master Electrician at the Utah Shakespearean Festival. His attraction to lighting grew as he worked as a stage hand and Lighting Designer in various theatres around the US engaged in productions ranging from Shakespeare through Performance Art to Large Venue Concerts. He worked for Grenald Waldron Associates, a prominent Lighting Design firm, as an Architectural Lighting designer in Pennsylvania for 3 years. Deciding to try his hand on the Lighting Representatives side, he worked for an Independent Rep in Philadelphia and then for Philips for several years.Steve joined the SESCO family in 2009 and moved into the Lighting Controls division in 2017. He has a lovely wife and 4 teenage sons. He enjoys hiking, riding roller coasters and is actively involved in his son’s Scout troop. He earned a black belt in Mixed Martial Arts, and was a licensed falconer. Currently he and his family live on 55 acres in Cheatham County where his wife teaches 7th grade.

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